You’ll have a chance to prove that you do not violate the Review Guidelines and your app qualifies to be in the App Store.Īnother change is that critical bug fixes will be approved for the App Store, even if you have metadata violations (except for the legal issues). Starting this summer, Apple will allow you to contest any specific guidelines if your app is rejected from the App Store. The second update is brand new Privacy cards that describe the exact data the app will request to use in order to operate. There are two updates to the product page in the App Store on iOS 14.įirst is a minor update for the app info design: now it looks exactly like it does on the Apple Arcade game page and includes the app average rating and number of ratings (that means you should work even harder with the reviews), position in the category chart, supported languages and app size. Auto-complete suggests the first available hint in the list, meaning this can be potentially used to increase organic traffic for highly popular search terms and decrease traffic for hints at the end of the list. The App Store will automatically fill out the search terms for you. In iOS 14, App Store will automatically fix the typos and show you the correct search result for the correct search term. Many app developers used the “typo strategy” to rank higher for search terms with typos, as it was easier than ranking for complete brand names. Autocorrection for search terms with typos IOS 13 on the left, iOS 14 on the right (our thanks to Max Ott for the screenshot)Ģ. This new change has the potential to seriously cripple your app’s organic search downloads, as these Collection cards are available for thousands of popular search terms and appear to users as organic search results. That means your organic position is contested by two additional apps, i.e., your app effectively went from being the only suggestion on the page to position 3 on the list (see the screenshots below for clarity). Now, however, the users will see the first two apps from the Collection card in the search results. Featured cards – Collections are now shown in the detailed viewīefore, if your app was on the second position after the Collection card, the majority of users tended to skip the card and download your app directly in one click. Let’s take a closer look at iOS 14 and how its new features will affect ASO and organic traffic acquisition. This year the WWDC 2020 was a completely virtual event, streamed at website, Apple Developer apps, and even Apple YouTube channel - for the first time in history.Īpple introduced us to the new versions of iOS, iPadOS, and macOS.
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